APA (7th ed.) Citation

BRAY. (1995). Total innovation: How to develop the products that your customers want. Pitman Pub..

Chicago Style (17th ed.) Citation

BRAY. Total Innovation: How to Develop the Products That Your Customers Want. London: Pitman Pub., 1995.

MLA (9th ed.) Citation

BRAY. Total Innovation: How to Develop the Products That Your Customers Want. Pitman Pub., 1995.

Warning: These citations may not always be 100% accurate.