SEEKING customers

Bibliographic Details
Other Authors: Shapiro, Sviokla John J
Format: Book
Published: Boston : Harvard Business School Press , 1993
Series:The Harvard Business Review Book Series
Subjects:

MARC

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090 0 0 |a 658.3343   |b SEE 
245 1 0 |a SEEKING customers   |c edited with an introduction by Benson P.Shapiro and John J.Sviokla 
260 0 0 |a Boston :   |b Harvard Business School Press ,   |c 1993 
300 |a 343p. ;   |c 24cm. 
440 0 0 |a The Harvard Business Review Book Series 
500 0 0 |a Includes index 
650 0 0 |a Consumer satisfaction 
650 0 0 |a Consumer's preferences 
700 1 1 |a Shapiro   |h Benson P 
700 1 1 |a Sviokla John J 
999 |a B000002792   |b MONOGRAPH   |c OPEN SHELF   |e Default branch