APA (7th ed.) Citation

Shapiro & Sviokla. (1993). KEEPING customers. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Shapiro and Sviokla. KEEPING Customers. Boston: Harvard Business School Press, 1993.

MLA (9th ed.) Citation

Shapiro and Sviokla. KEEPING Customers. Harvard Business School Press, 1993.

Warning: These citations may not always be 100% accurate.