APA (7th ed.) Citation

GERSON. (1992). Beyond customer service: Keeping customers for life. Crisp Publications.

Chicago Style (17th ed.) Citation

GERSON. Beyond Customer Service: Keeping Customers for Life. California: Crisp Publications, 1992.

MLA (9th ed.) Citation

GERSON. Beyond Customer Service: Keeping Customers for Life. Crisp Publications, 1992.

Warning: These citations may not always be 100% accurate.