APA (7th ed.) Citation

DESATRICK & Detzel. (1993). Managing to keep the customer: How to achieve and mantain superior customer service throughout the organization. Josey Bass Pub.

Chicago Style (17th ed.) Citation

DESATRICK and Detzel. Managing to Keep the Customer: How to Achieve and Mantain Superior Customer Service Throughout the Organization. San Francisco: Josey Bass Pub, 1993.

MLA (9th ed.) Citation

DESATRICK and Detzel. Managing to Keep the Customer: How to Achieve and Mantain Superior Customer Service Throughout the Organization. Josey Bass Pub, 1993.