Advertisement and its position in the supplement pages - New Straits Time / New Sunday Times - ZAKARIA bin Yusof (Shah Alam : ITM, 1985)
Thesis (Advanced Diploma in Business Studies (Marketing) - Institut Teknologi Malaysia, 1985
Keywords: Advertising - Newspapers - New Straits Times - Dissertations, thesis, etc; Advertising - Newspapers - New Sunday - Dissertations, thesis, etc