APA (7th ed.) Citation

POSTMA. (1998). The new marketing era: Marketing to the imagination in a technology - Driven world. New York: Mc Graw Hill, 1998.

Chicago Style (17th ed.) Citation

POSTMA. The New Marketing Era: Marketing to the Imagination in a Technology - Driven World. New York: New York: Mc Graw Hill, 1998, 1998.

MLA (8th ed.) Citation

POSTMA. The New Marketing Era: Marketing to the Imagination in a Technology - Driven World. New York: Mc Graw Hill, 1998, 1998.