The new marketing era : marketing to the imagination in a technology - Driven world Paul Postma.

The new marketing era : marketing to the imagination in a technology - Driven world

Bibliographic Details
Main Author: POSTMA
Published: New York: New York: Mc Graw Hill, 1998. 1998.
Subjects:
Marketing - Technological innovations
Marketing - Psychological aspects
Consumer behavior
Description
Physical Description:xii,175p; 23cm.
ISBN:0070526753

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