The brandmindset

Similar Items

• The origin of brands discover the natural laws of product innovation and business survival Al Ries and Laura Ries
  by: RIES
  Published: (New York HarperCollins Pub. 2004)
• Brand portfolio strategy creating relevance, differentiation, energy, leverage and clarity David A. Aaker
  by: AAKER
  Published: (New York Free Press 2004)
• The new strategic brand management creating and sustaining brand equity long term Jean-Noel Kapferer
  by: KAPFERER
  Published: (London Kogan Page 2004)
• Asian brand strategy how Asia builds strong brands Martin Roll
  by: ROLL
  Published: (New York Palgrave 2006)
• Global brand integrity management how to protect your product in today's competitive environment Richard S. Post&Penelope N. Post
  by: POST
  Published: (New York McGrawHill 2008)