APA (7th ed.) Citation

BERGERON. (2002). Essentials of CRM: A guide to customer relationship management. John Wiley.

Chicago Style (17th ed.) Citation

BERGERON. Essentials of CRM: A Guide to Customer Relationship Management. New York: John Wiley, 2002.

MLA (9th ed.) Citation

BERGERON. Essentials of CRM: A Guide to Customer Relationship Management. John Wiley, 2002.

Warning: These citations may not always be 100% accurate.