An analysis of the method and statigies in the marketing of scholarly publications : with Special Reference to the Marketing of STM Books and Journals

Bibliographic Details
Main Author: ABD. Khalik Sulaiman
Format: Book
Published: Plymouth : University of Plymouth , 1995/96
Description
Item Description:Thesis (Master in Publishing and Book Production)-University of Plymouth, 1995/96
Physical Description:iii, 89p. ; 29cm.