APA (7th ed.) Citation

GOH. (2003). Marketing * Wise: An unconventional approach to strategic marketing for Asia. Prentice Hall.

Chicago Style (17th ed.) Citation

GOH. Marketing * Wise: An Unconventional Approach to Strategic Marketing for Asia. KL: Prentice Hall, 2003.

MLA (9th ed.) Citation

GOH. Marketing * Wise: An Unconventional Approach to Strategic Marketing for Asia. Prentice Hall, 2003.

Warning: These citations may not always be 100% accurate.