Marketing * Wise : an unconventional approach to strategic marketing for Asia

Bibliographic Details
Main Author:	GOH
Format:	Book
Published:	KL : Prentice Hall , 2003
Subjects:	Marketing > Management Strategic planning

MARC


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100	1	0	\|a GOH \|h Sunny T.H.
245	1	0	\|a Marketing * Wise : \|b an unconventional approach to strategic marketing for Asia \|c Sunny T.H. Goh, Khoo Kheng-Hor
260	0	0	\|a KL : \|b Prentice Hall , \|c 2003
300			\|a xiv,210p. ; \|c 21cm.
650	0	0	\|a Marketing \|x Management
650	0	0	\|a Strategic planning
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