APA (7th ed.) Citation

MCKENNA. (2002). Total access: Giving customers what they want in an anytime, anywhere world. Harvard Business School Press.

Chicago Style (17th ed.) Citation

MCKENNA. Total Access: Giving Customers What They Want in an Anytime, Anywhere World. Boston: Harvard Business School Press, 2002.

MLA (9th ed.) Citation

MCKENNA. Total Access: Giving Customers What They Want in an Anytime, Anywhere World. Harvard Business School Press, 2002.

Warning: These citations may not always be 100% accurate.