APA (7th ed.) Citation

PRAHALAD & Ramaswamy. (2004). The future of competition: Co-creating unique value with customer. Harvard Business School Press.

Chicago Style (17th ed.) Citation

PRAHALAD and Ramaswamy. The Future of Competition: Co-creating Unique Value with Customer. Boston: Harvard Business School Press, 2004.

MLA (9th ed.) Citation

PRAHALAD and Ramaswamy. The Future of Competition: Co-creating Unique Value with Customer. Harvard Business School Press, 2004.

Warning: These citations may not always be 100% accurate.