An empirical investigation on consumer ethnocentrism influences on attitudes towards foreign products in Malaysia
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Serdang :
Universiti Putra Malaysia ,
2003
|
| Item Description: | Thesis(Master of Business Administration)-UPM,2003 |
|---|---|
| Physical Description: | xiii,114p. ; 30cm. |