An empirical investigation on consumer ethnocentrism influences on attitudes towards foreign products in Malaysia
| Main Author: | |
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| Format: | Book |
| Published: |
Serdang :
Universiti Putra Malaysia ,
2003
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MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000018827 | ||
| 005 | 20041026.0 | ||
| 008 | 041026s2003 | ||
| 100 | 1 | 0 | |a SITI Normah Awang Tuah |
| 245 | 1 | 2 | |a An empirical investigation on consumer ethnocentrism influences on attitudes towards foreign products in Malaysia |c Siti Normah Awang Tuah |
| 260 | 0 | 0 | |a Serdang : |b Universiti Putra Malaysia , |c 2003 |
| 300 | |a xiii,114p. ; |c 30cm. | ||
| 500 | 0 | 0 | |a Thesis(Master of Business Administration)-UPM,2003 |
| 999 | |a D000005313 |b THESIS AND DISSERTATIONS |c REFERENCE |e Default branch | ||