An empirical study on local visitors behaviour and perceptions towards influencing factors and preferences of type of attractions, the theme and sources of information in decision making of theme park in Malaysia
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| Format: | Book |
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Serdang :
Universiti Putra Malaysia ,
2001
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| Item Description: | Thesis (Master of Business Administration)-UPM,2001 |
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| Physical Description: | xiv,134p. ; 30cm. |