Market-based management : strategies for growning customer value and profitabi;ity
| Main Author: | |
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| Format: | Book |
| Published: |
New Jersey :
Pearson,Prentice Hall ,
2004
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| Subjects: |
MARC
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| 100 | 1 | 0 | |a BEST |h Roger J. |
| 245 | 1 | 0 | |a Market-based management : |b strategies for growning customer value and profitabi;ity |c Roger J.Best |
| 260 | 0 | 0 | |a New Jersey : |b Pearson,Prentice Hall , |c 2004 |
| 300 | |a xxii,506p. : |b ill. ; |c 23cm. | ||
| 650 | 0 | 0 | |a Marketing |x Management |
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