APA (7th ed.) Citation

BACKMAN & Butler. (2003). Big in Asia: 25 strategies for business success. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

BACKMAN and Butler. Big in Asia: 25 Strategies for Business Success. New York: Palgrave Macmillan, 2003.

MLA (9th ed.) Citation

BACKMAN and Butler. Big in Asia: 25 Strategies for Business Success. Palgrave Macmillan, 2003.