APA (7th ed.) Citation

COE. (2004). The fundamentals of business-to-business sales and marketing. McGraw Hill.

Chicago Style (17th ed.) Citation

COE. The Fundamentals of Business-to-business Sales and Marketing. New York: McGraw Hill, 2004.

MLA (9th ed.) Citation

COE. The Fundamentals of Business-to-business Sales and Marketing. McGraw Hill, 2004.