APA (7th ed.) Citation

RIES & Ries. (2004). The origin of brands: Discover the natural laws of product innovation and business survival. HarperCollins Pub..

Chicago Style (17th ed.) Citation

RIES and Ries. The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival. New York: HarperCollins Pub., 2004.

MLA (9th ed.) Citation

RIES and Ries. The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival. HarperCollins Pub., 2004.

Warning: These citations may not always be 100% accurate.