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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000020013 |
| 005 |
20050912.0 |
| 008 |
050912s2004 |
| 020 |
0 |
0 |
|a 0060570148
|
| 090 |
0 |
0 |
|a 658.827
|b RIE
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| 100 |
1 |
0 |
|a RIES
|h Al
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| 245 |
1 |
4 |
|a The origin of brands :
|b discover the natural laws of product innovation and business survival
|c Al Ries and Laura Ries
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| 260 |
0 |
0 |
|a New York :
|b HarperCollins Pub. ,
|c 2004
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| 300 |
|
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|a x,308p. ;
|c 22cm.
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| 650 |
0 |
0 |
|a Brand name products
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| 650 |
0 |
0 |
|a Brand name products
|x Management
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| 650 |
0 |
0 |
|a Brand name products
|x Marketing
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| 650 |
0 |
0 |
|a New products
|x Management
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| 700 |
1 |
1 |
|a Ries
|h Laura
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| 999 |
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|a B000009957
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
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