The origin of brands : discover the natural laws of product innovation and business survival

Bibliographic Details
Main Author: RIES
Other Authors: Ries
Format: Book
Published: New York : HarperCollins Pub. , 2004
Subjects:

HEADQUARTERS

Holdings details from HEADQUARTERS
Call Number: 658 827 RIE
Accession Item Category Format Status Notes
B000009957 OPEN SHELF MONOGRAPH AVAILABLE