The origin of brands : discover the natural laws of product innovation and business survival

The origin of brands : discover the natural laws of product innovation and business survival

Bibliographic Details
Main Author:	RIES
Other Authors:	Ries
Format:	Book
Published:	New York : HarperCollins Pub. , 2004
Subjects:	Brand name products Brand name products > Management Brand name products > Marketing New products > Management

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