APA (7th ed.) Citation

KAPFERER & Kapferer. (2004). The new strategic brand management: Creating and sustaining brand equity long term (3rd ed.). Kogan Page.

Chicago Style (17th ed.) Citation

KAPFERER and Kapferer. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 3rd ed. London: Kogan Page, 2004.

MLA (9th ed.) Citation

KAPFERER and Kapferer. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 3rd ed. Kogan Page, 2004.