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| LEADER |
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|a 0749442832
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| 090 |
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|a 658.8343
|b KAP
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| 100 |
1 |
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|a KAPFERER
|h Jean-Noel
|
| 245 |
1 |
4 |
|a The new strategic brand management :
|b creating and sustaining brand equity long term
|c Jean-Noel Kapferer
|
| 250 |
0 |
0 |
|a 3rd ed
|
| 260 |
0 |
0 |
|a London :
|b Kogan Page ,
|c 2004
|
| 300 |
|
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|a xiv,497p. ;
|c 25cm.
|
| 650 |
0 |
0 |
|a Brand name products
|x Management
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| 700 |
1 |
1 |
|a Kapferer
|h Jean-Noel. Strategic brand management
|
| 999 |
|
|
|a B000009874
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
|