The new strategic brand management : creating and sustaining brand equity long term
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
London :
Kogan Page ,
2004
|
| Edition: | 3rd ed |
| Subjects: |
HEADQUARTERS
| Call Number: |
658 8343 KAP |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| B000009874 | OPEN SHELF | MONOGRAPH | AVAILABLE |