Making innovation work : how to manage it, measure it, and profit from it

Bibliographic Details
Main Author: DAVILA
Other Authors: Epstein, Shelton
Format: Book
Published: Upper Saddle River,N.J : Wharton School Pub. , 2006
Subjects:
Description
Physical Description:xxvi,334p. : ill. ; 24cm.
Bibliography:Includes bibliographical references(p.305-324) and index
ISBN:0131497863