The effectiveness of participating in international trade shows as a marketing tool:objective setting and measures : a case study of Malaysian companies participate in international trade shows

Bibliographic Details
Main Author: YUSLINAWATI Mohd Yusof
Format: Thesis Book
Published: [ ] : University of Leeds, 2005
Subjects:

MARC

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502 0 0 |a Thesis(Master of International Marketing Management)--University of Leeds,2005 
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