The effectiveness of participating in international trade shows as a marketing tool:objective setting and measures : a case study of Malaysian companies participate in international trade shows

The effectiveness of participating in international trade shows as a marketing tool:objective setting and measures : a case study of Malaysian companies participate in international trade shows

Bibliographic Details
Main Author:	YUSLINAWATI Mohd Yusof
Format:	Thesis Book
Published:	[ ] : University of Leeds, 2005
Subjects:	University of Leeds > Dissertations Marketing > Marketing channels > Malaysia Marketing > Malaysia

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