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|a 0749442557
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| 090 |
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|a 659.222
|b ALS
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| 100 |
1 |
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|a ALSOP
|h Ronald J.
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| 245 |
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4 |
|a The 18 immutable laws of corporate reputation :
|b creating, protecting & repairing your most valuable asset
|c Ronald J. Alsop
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| 260 |
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|a London :
|b Kogan Page ,
|c 2004
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| 300 |
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|a xii,306p. ;
|c 24cm.
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| 504 |
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|a In this illuminating study of that vital element of doing business-corporate reputation-veteran journalist Ron Alsop recounts numerous tales from household names such as Starbucks, McDonald's, Coca-Cola and Microsft. With 85 per cent of companies interviewed believing that reputation can have a major impact on business performance, this book shows you the benefits of a good reputation and the consequences of a bad one, as well as how to measure reputation and nurture a good one. Alsop provides 18 laws, drawn from years of expirience, covering every aspect of corporate reputation.
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| 650 |
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|a Brand name products
|x Management
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|a Corporate image
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| 650 |
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|a Corporations
|x Public relations
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|a B000009869
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
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| 999 |
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|a B000010918
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
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