KIM & Mauborgne. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Boston Harvard Business School Press 2005.
Chicago Style (17th ed.) CitationKIM and Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Boston Harvard Business School Press 2005, 2005.
MLA (8th ed.) CitationKIM and Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston Harvard Business School Press 2005, 2005.
Warning: These citations may not always be 100% accurate.