Light their fire : using internal marketing to ignite employee performance and wow your customers
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| Other Authors: | , |
| Format: | Book |
| Published: |
Chicago :
Dearborn Trade Pub. ,
2005
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| Physical Description: | xvii,252p. ; 24cm. |
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| Bibliography: | In this book Light Their Fire: Using Internal Marketing to Ignite Employee Perfomance and Wow Your Customers, internal marketing experts Susan Drake, Michelle Gulman, and Sara Roberts demonstrate how employee communications is the key to delivering on brand expectations and solidifying customer relationships. Step-by-step, learn how to engage employees in the vision of your business owners, thus empowering them to make decisions that build brand and customer loyalty. |
| ISBN: | 1419502522 |