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060926s2005 |
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|a 1419502522
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|a 658.45
|b DRA
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| 100 |
1 |
0 |
|a DRAKE
|h Susan M
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| 245 |
1 |
0 |
|a Light their fire :
|b using internal marketing to ignite employee performance and wow your customers
|c Susan M. Drake,Michelle J. Gulman, Sara M.Roberts
|
| 260 |
0 |
0 |
|a Chicago :
|b Dearborn Trade Pub. ,
|c 2005
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| 300 |
|
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|a xvii,252p. ;
|c 24cm.
|
| 504 |
0 |
0 |
|a In this book Light Their Fire: Using Internal Marketing to Ignite Employee Perfomance and Wow Your Customers, internal marketing experts Susan Drake, Michelle Gulman, and Sara Roberts demonstrate how employee communications is the key to delivering on brand expectations and solidifying customer relationships. Step-by-step, learn how to engage employees in the vision of your business owners, thus empowering them to make decisions that build brand and customer loyalty.
|
| 650 |
0 |
0 |
|a Communication in personnel managemet
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| 650 |
0 |
0 |
|a Employee motivation
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| 650 |
0 |
0 |
|a Organizational effectiveness
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| 700 |
0 |
0 |
|a Gulman
|h Michelle J.
|
| 700 |
0 |
0 |
|a Roberts
|h Sara M.
|
| 999 |
|
|
|a B000010479
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
|