The ultimate question : driving good profits and true growth - REICHHELD (Boston : Harvard Business School Publishing, 2006)
"Finally-a book that demonstrates the connection between principled relationships and profitable growth! By shining a bright light on the distinction between good profits and bad, Fred Reichheld's The Ultimate Question will change the way we measure success."
Keywords: Consumer satisfaction; Customer loyalty; Customer relations; Employee loyalty; Employee motivation; Leadership; Success in business