Why most things fail - ORMEROD (New York : Pantheon Books, 2005)
"This engrossing and entertaining book is much more than a mordant moan on mortality. It is a careful, comprehensible analysis of the limits of human rationality's ability to control the world and of the implications for public policy of the failure of most rational calculation to produce its intended results."
Keywords: Business failures; Evolution(Biology); Extincion(Biology)