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| 001 |
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| 005 |
20061226.0 |
| 008 |
061214s2006 |
| 020 |
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|a 0072262338
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| 090 |
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|a 338.7610
|b CRU
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| 100 |
1 |
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|a CRUIKSHANK
|h Jeffrey L.
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| 245 |
1 |
4 |
|a The apple way :
|b 12 management lessons from the world's most innovative company
|c Jeffrey L.Cruikshank
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| 260 |
0 |
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|a New York :
|b McGraw-Hill ,
|c 2006
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| 300 |
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|a xviii,206p. ;
|c 24cm.
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| 504 |
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|a The Apple Way reveals the secrets and management principles that keep Apple ahead of the curve-including innovative product development, cutting-edge marketing strategies, sleek design and packaging, and high-performance corporate culture. You'll discover how Apple combines consistency with continuity and follow-through, and balances vision with practicality. Follow Apple's examples and learn how to: *Make the customer king. *Make the product king. *Break the marketing mold. *Build the learning organization.
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| 650 |
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|a Computer industry United States
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| 650 |
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|a Industrial management
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| 650 |
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|a Success in business
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|a B000010599
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
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