The apple way : 12 management lessons from the world's most innovative company - CRUIKSHANK (New York : McGraw-Hill, 2006)
The Apple Way reveals the secrets and management principles that keep Apple ahead of the curve-including innovative product development, cutting-edge marketing strategies, sleek design and packaging, and high-performance corporate culture. You'll discover how Apple combines consistency with continuity and follow-through, and balances vision with practicality. Follow Apple's examples and learn how to: *Make the customer king. *Make the product king. *Break the marketing mold. *Build the learning organization.
Keywords: Computer industry United States; Industrial management; Success in business