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061220s2005 |
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|a 0072865989
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|a 658.5
|b LEH
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| 100 |
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|a LEHMANN
|h Donald R.
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| 245 |
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|a Product management
|c Donald R. Lehmann, Russell S. Winer
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| 260 |
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|a Boston :
|b McGraw-Hill ,
|c 2005
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| 300 |
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|a xvi,494p. :
|b ill. ;
|c 24cm.
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| 504 |
0 |
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|a Product Management doesn't just take you through the steps required to develop and sell a product or service-it employs a hand-on approach that gives you direct insight into how product management works in diverse markets. Other strengths that make Product Management the best book of its kind include: *A decision-making approach that combines concepts and strategy, allowing you to see how the product manager's role changes with different markets. *Internet examples that take into account the impact of computer technology and the Internet on product management.
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| 650 |
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|a Product management
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| 999 |
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|a B000011157
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
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