Product management - LEHMANN (Boston : McGraw-Hill, 2005)
Product Management doesn't just take you through the steps required to develop and sell a product or service-it employs a hand-on approach that gives you direct insight into how product management works in diverse markets. Other strengths that make Product Management the best book of its kind include: *A decision-making approach that combines concepts and strategy, allowing you to see how the product manager's role changes with different markets. *Internet examples that take into account the impact of computer technology and the Internet on product management.
Keywords: Product management