Experience the message
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| Format: | Book |
| Published: |
New York :
Carroll &Graf Publishers ,
2006
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| Subjects: |
| Physical Description: | 324p. ; 21cm. |
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| Bibliography: | "One of today's megatrends is the move toward an Experience Economy. Max Lenderman's new book will prove to be seminal in our understanding of how the world of marketing is radically changing of how to successfully make that transition. Experience the message is a must read for thoughtful marketing executives". |
| ISBN: | 0786715367 |