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|a 0786715367
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|a 658.827
|b LEN
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|a LENDERMAN
|h Max
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| 245 |
1 |
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|a Experience the message
|c Max Lenderman
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| 260 |
0 |
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|a New York :
|b Carroll &Graf Publishers ,
|c 2006
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| 300 |
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|a 324p. ;
|c 21cm.
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| 504 |
0 |
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|a "One of today's megatrends is the move toward an Experience Economy. Max Lenderman's new book will prove to be seminal in our understanding of how the world of marketing is radically changing of how to successfully make that transition. Experience the message is a must read for thoughtful marketing executives".
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| 650 |
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|a Brand Choice
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|a Brand Name Products Marketing
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| 999 |
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|a B000011126
|b MONOGRAPH
|c OPEN SHELF
|e Default branch
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