The forgotten half of change : achieving greater creativity through change in percertion - BRABANDERE (Chicago : Dearborn Trade Pub., 2005)
The 20th century saw the United States dominate the world of innovation, but at the dawn of the 21st century it's become pretty clear that the pace of change in a global economy demands not only innovation, but creativity. We must bocome as good as good at changing our perceptions as we have become at chaning reality. Inspiring creativity is one of the most pressing needs for American corporations, Prarticularly those in markets that are forcing them not only to improve but transform themselves. Yet true creativity can be had only if you are willing to break the rules that have locked you in a set way of thinking, not just doing. This understanding will help them inspire creativity and sense when it is time to focus on the second half of change-changing perception.
Keywords: Change; Creative Ability In Business; Management -- Philosophy; Perception