Creating competitive advantage : give customers a reason to choose you over your competitors - SMITH (New York : Currency/Doubleday, 2006)
Whether you are a retailer, manufacturer, distributor, or service provider-if you cannot answer this question, you are surely losing customers,clients and market share. This eye-opening book reveals that identifying your competifying your competitive advantages(and trumpeting them to the markatplace)is the most surefire way to close deals, retain clients, and stay miles ahead of the competition. The good news is that you can overcome these costly mistakes-by identifying your competitive advantages and creating new ones.
Keywords: Competition; Industrial management