You have three minutes! - BELLINO (New York : Mc Graw Hill, 2007)
This best points out that negotiation in business involves.The power of intuition, the ability to make decisions at the snap of a finger, the impact caused by our first impression of someone, the internal mechanism that leads us to instantly process a vast amount of objective and subjective information-a mechanism-that scientist call the "adaptive unconscious". The element have become the object of study by scientists at the most renowned international institutions. their research reveal that the acclaimed sentence"you have three minutes to sell me your idea' is not only an impact sentence. Quite the contrary it is the key to every successful negotiation.
Keywords: Business communication; Business etiquette; Intuition; Success in business