Formulation,implementation and control of competitive strategy
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston :
McGraw-Hill Irwin ,
2005
|
| Subjects: |
| Physical Description: | vi,392p. : ill. ; 25cm. |
|---|---|
| Bibliography: | The first chapter of this book provides an overview of the strategic management process and explains what one will find as one uses this book. The remaining 10 chapters cover each part of the strategy management process and techniques that aid strategic analysis, decision making, implementation, and control. The literature and research in the strategic management area have developed at a rapid pace in recent years in both the academic and business press. |
| ISBN: | 0072980087 |