Formulation,implementation and control of competitive strategy

Bibliographic Details
Main Author: PEARCE
Format: Book
Published: Boston : McGraw-Hill Irwin , 2005
Subjects:

MARC

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100 1 0 |a PEARCE   |h John A. 
245 1 0 |a Formulation,implementation and control of competitive strategy   |c John A. Pearce and Richard B. Robinson 
260 0 0 |a Boston :   |b McGraw-Hill Irwin ,   |c 2005 
300 |a vi,392p. :   |b ill. ;   |c 25cm. 
504 0 0 |a The first chapter of this book provides an overview of the strategic management process and explains what one will find as one uses this book. The remaining 10 chapters cover each part of the strategy management process and techniques that aid strategic analysis, decision making, implementation, and control. The literature and research in the strategic management area have developed at a rapid pace in recent years in both the academic and business press. 
650 0 0 |a Strategic Planning 
650 0 0 |a Strategic Planning-case studies 
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