Love thy customer : creating delight, preventing dissatisfaction, and pleasing your hardest-to-please customers - BRINKMAN (New York : McGraw Hill, 2006)
In today's customer-driven marketplace, the first commandment is to "Love Thy Customer." The author explain how you can show your customers "how much do I love thee" in this quick, fun, and illuminating guide to winning customer loyalty. Using equal parts humor and understanding, Love Thy Customer explains how to personally connect with each customer, demonstrating how the effort of providing a valued service can build a profitable relationship while satisfying your needs for professional and personal fulfillment in the workplace. With the help of numerous real-world scenarios, you'll explore an array of typical customer service situations and learn which behaviors can lead to customer dissatisfaction.
Keywords: Customer services