Strategy : winning in the marketplace : core concepts,analytical tools,cases

Strategy : winning in the marketplace :

Bibliographic Details
Main Author: THOMPSON
Other Authors: Gamble, Strickland A>J(Alonzo J)
Format: Book
Published: New York : McGraw-Hill , 2004
Subjects:
Conglomerate corporations > Management
Industrial management
Strategic planning
Strategic planning > case studies
Description
Physical Description:xxxii,592p. : ill.col ; 26cm.
ISBN:0072847700

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